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Essentials of Services Marketing, (International eBook) Edition_12 new case studies

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new case studies

Overview: This easy-to-read and interpret book provides insight into the nature of gas and oil production explaining how it occurs in the earth

AU Course: BEVM310

the legal framework

Overview: The use of International Financial Reporting Standards is growing rapidly

Essentials of Services Marketing, (International eBook) Edition_12 new case studiesOverview: For under graduate courses in services marketing As economies across the world continue to transition toward services,skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of todays world, incorporates recent academic and managerial thinking, and illustrates cutting edge service concepts. ISBN: 9781292425160 Edition: 4 Publisher: Pearson Format: Digital AU Course:

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